Sysomos, a CMI Content VIP

Sysomos, a Meltwater Company, is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities.

 

Social Media Marketing Guide

It doesn’t matter if you’re in B2B or B2C marketing, social media is a big part of every marketer’s job these days, and with ever-increasing complexity, it can be tough to make sure your skills are up to date.

In this guide you’ll learn:

  • Which social media channels are right for your business
  • How to use paid and organic social media together
  • How to build a social strategy to deliver your marketing objectives
  • What skills every social media marketer needs to have

Read Guide

 


Killer Content Marketing

Great content is at the heart of modern marketing, but how can you make sure you’re reaching the right audience with the topics that they care about? You can use social data to help solve these problems and get better ROI from your content.

In this guide, you’ll learn how social media data can help you to create better, more relevant content:

  • The anatomy of a successful content marketing strategy
  • Tips for cutting through the noise in your market and getting your messages heard
  • What you can learn from social media data, and how it can supercharge your content

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Real-time Marketing

According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

But even a brilliant piece of marketing can look desperate if you’re too slow to get it out there. Your team needs to be ready to move before you spot opportunities. This guide outlines 3 steps to make sure you are prepared:

  • Convert social engagement into ROI
  • Filter our background chatter and focus on value
  • Create processes for all of your social activity

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