PAN Communications, a CMI Content VIP

PAN Communications is a mid-size integrated marketing & PR agency with over 150 employees internationally. Celebrating 25 years in business, PAN helps brands craft compelling content backed by research, data and emotional intelligence to transform your customer’s challenges into opportunities to engage, grow and succeed.

Headquartered in downtown Boston, PAN has additional office locations in San Francisco, New York, Orlando and London. From emerging growth start-ups to later stage companies, our teams are experienced with driving integrated strategy across a variety of brands like Rapid 7, Carbon Lighthouse, Payoneer, BMC, athenahealth, Radial, CyberX (now part of Microsoft), PointClickCare, Citrix and Cogito.

Connected Content – Creative Storytelling – Results that Matter!


Guide: Build a Successful Inbound Strategy with your PR Agency

Seventy-eight percent of marketers are rethinking the tone of brand messaging & positioning as we approach 2021 and beyond. With CMOs now largely responsible for driving customer experiences from the point of inception through loyalty and a led gen pipeline from live events that evaporated overnight, content marketers must find ways to replace their physical opportunities with content and virtual activities.

Build a content marketing formula for inbound success with your PR agency following the steps in this guide.

  • Align your messaging & positioning for short-term and long-term brand activation.
  • Create lead gen campaigns built off brand value and a cohesive content strategy.
  • Measure the results of amplifying lead gen efforts through tight integration between PR in a virtual world.
  • Take your campaigns to the next level with a strong experience economy.

Build your framework

Guide: Drive Recognition & Revenue with Employee Advocacy

In a time where trust and authenticity are paramount for brands, are you capturing the voices of your most trusted assets – your employees?

Over seventy-four percent of professionals post content on social about their company, but only 58.5% consider themselves a brand advocate.

Guide your marketing, sales and HR departments through an integration towards developing an impactful employee advocacy program.

  • Leverage employee advocacy to build brand awareness.
  • Drive pipeline opportunity and revenue with an integrated program.
  • Articulate your brand’s purpose and values through the voices of your employees.
  • Impact overall business objectives through department alignment.

Read the eBook

Content Marketing Has Changed for the Better: A Discussion with Robert Rose

Robert Rose, Founder of The Content Advisory and Chief Strategy Officer for Content Marketing Institute, joins Mark Nardone, Executive Vice President of PAN Communications, in a lively conversation about today’s content marketing landscape.

Topics include:

  • Slow down the content publication process for more meaningful connections with your audience.
  • Repurpose high-quality content for more distribution ideas.
  • Share company core values to communicate purpose and relate to your audience.
  • Re-evaluate messaging consistently to remain relevant and competitive.


Watch the video


Report: 7th Annual Content Fitness Report

This year’s report sought to understand how leading marketers have reacted to adjusting their content strategy in near real time.

How do they lead with empathy, staying sensitive to the unique challenges and obstacles of their customers while delivering valuable, actionable content that drives engagement?

The data unveiled resounding support for brand flexibility and emotional storytelling.

  • Are thought leadership programs all they’re cracked up to be?
  • Have marketers finally realized that less is more?
  • Are feelings outweighing facts as more marketers lead with emotion?
  • Is integrating a voice of the customer program a solution to drive more qualified leads?

Get the report


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