Welcome, a CMI Content VIP

Welcome transforms how marketers run marketing. It’s the leading marketing orchestration platform used by the world’s most renowned brands to align teams to strategy, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure their performance. Welcome unleashes the potential of marketing.

Learn why the world’s leading brands have made Welcome their home for marketing.

Visit welcomesoftware.com to learn more.

 

eBook: The Complete Guide to Marketing Orchestration

What are the most successful brands in the world doing to become more agile, effectively demonstrate ROI, accelerate campaign execution, and ultimately, better align strategy to budgeting, planning and execution? Get your free copy of The Complete Guide to Marketing Orchestration to learn how the world’s best performing marketers are harmonizing their tech stacks and getting campaigns out the door faster.

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Survey Insights + Analyst Perspective: The Future of Martech

We surveyed 400+ marketers and asked them simply: are your current martech tools a strategic enabler? And over the past month, we shared the results in a 4-part “Survey Says” mini-series — assessing which tools are having the biggest impact, and what are the top priorities for today’s leaders when it comes to tech. Now, in this final, 45-minute session, Forrester SiriusDecisions analyst Katie Linford shares her perspective and discusses what’s next for the future of martech.

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Report: The State of Marketing in 2020

What’s top of mind for today’s CMOs? What are the biggest priorities and challenges their marketing teams are facing? How has COVID-19 impacted strategies, budgets, and work? And what role is technology playing in all of it? We wanted to know, so we surveyed hundreds of marketers from the world’s leading enterprises. Download the report for an in-depth look at the current state of enterprise marketing efforts in 2020.

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