Integrate, a CMI Content VIP

Integrate is a demand marketing solution that helps B2B marketers across the world earn greater value from their demand and revenue generation efforts.

The Integrate Demand Cloud unifies and streamlines all lead and engagement data through our Data Acceleration Platform. That platform processes, validates and standardizes all of the data, so it’s highly accurate and intelligent. As a result, our customers are able to quickly turn marketing investments into revenue. In 2019, we helped our top 20 customers generate more than $1 trillion in pipeline using Integrate’s Demand Cloud and solutions set.

 

The Hidden Costs of a Bad Lead – Roundtable

Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.

Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:

  • How to navigate the pressure to meet lead targets without sacrificing quality
  • What makes a Good and Bad Lead in 2020
  • Strategies to eliminate Bad Leads
  • What it all means for Marketing & Sales alignment

Roundtable Available On-Demand


CMOs Guide to Events and Trade Shows – 2020 Edition

Updated and improved to help Senior B2B Marketers through the current challenging times and prepare for the event filled second half of 2020.

Includes a new section covering:

  • Planning & Strategy
  • Budget & Resources
  • Playing to the long game

Get your copy today


How to Power Your MarTech Strategy & Stack for Journey Orchestration

Join Mike Braund, Global Director of Marketing Operations, to hear what the Tableau marketing and ops teams are doing to overhaul and evolve their tech infrastructure, data models, program approach. Scott Vaughan, Chief Growth Officer of Integrate, will provide perspective on the changing MarTech landscape. These real-world marketing leaders will tackle critical topics in this new era including how to:

  • Navigate the buyer and market changes holding many B2B marketing teams back
  • Shift from a marketing automation to an orchestration strategy
  • Get on the right path to manage expectations and deliver against increasing growth numbers

Register now
 


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