Emma, a CMI Content VIP

Emma is a platform that makes email marketing work for you. With tools to collaborate across departments and locations, Emma helps its customers deliver seamless brand experiences that increase engagement, drive revenue and deepen audience relationships with email.


The Science to Winning the Inbox

Scientists have made huge strides in unlocking the secrets of the human mind, but what happens when we apply those to marketing? See how top brands are using the latest research to achieve brilliant email results.

Get the guide


The Biggest Lie in Email Marketing: Email is Dead

As a marketer, you probably already know the incredibly powerful effects of email. But when it comes to convincing your boss and peers, you may need a little extra reinforcement. In this guide, we prove that email marketing is here to stay.

Get the guide


The Modern Marketer’s Field Guide for Franchises

As a franchise, your business faces unique challenges and opportunities when it comes to marketing. In this guide, we’ll cover the best ways to maintain brand consistency, improve marketing strategy, and increase overall success.

Get the guide


Why We Click: The Psychology Behind a Great CTA

What’s the difference between a click-worthy call-to-action and one that’s ignored? In this guide, we break down the psychology behind the best CTAs and how you can apply it to your own marketing strategy.

Get the guide


The Modern Marketer’s Field Guide for Agencies

As an agency, your clients depend on you to help them navigate the overwhelming world of modern marketing. In this guide, you’ll learn how to identify an effective strategy and execute the right marketing tools needed to deliver big results.

Get the guide


The Modern Marketer’s Field Guide for Universities

As a university, you face many opportunities when it comes to recruiting and engaging students and alumni. In this guide, we’ll go through the best ways to communicate your institution’s most important announcements, events, and initiatives.

Get the guide


Back to CMI Content VIPs