Data Axle, a CMI Content VIP

Data Axle, formerly known as Infogroup, is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers, and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit www.data-axle.com.

Going beyond account-based marketing (ABM):

Why ABM-i is the next wave for B2B companies

Today, work and home life have converged due to the pandemic and a greater acceptance of remote work as a business practice. At the same time, the personalized approach that people demand as consumers of B2C products, is now expected from B2B companies that people engage with as business buyers. As such, the ability to connect with stakeholders “at work” (wherever that may be) with a deeply relevant and personalized message ad at the time they’re ready to purchase, is critical.

Traditional ABM is a solid foundation, but to thrive in a new era, B2B marketers need to build an evolved account strategy that considers business decision-makers as individuals with unique interests beyond their work life.

In this whitepaper, Data Axle (formerly Infogroup) outlines why account-based marketing for the individual (ABM-i) is the future. You’ll learn:

  • 8 strategies to move from ABM to ABM-i and win new accounts
  • How to use data, technology, and advanced analytics to deliver hyper-personalized content to key stakeholders
  • Real-world examples from B2B leaders across industries, including technology & manufacturing

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