Acrolinx, a CMI Content VIP

Acrolinx’s content optimization software helps the world’s greatest brands create great content at scale that’s on-brand and on-target.

 

[eBook] How to Build a Content Marketing Program at Scale

Content marketing helps you build your brand and earn your customers’ trust. But in large organizations, where control and alignment are difficult, it can be tricky to make your program effective.

In this free eBook, you’ll learn:

  • Six components every content marketing operation should include, and how to use them for best success.
  • Eight critical elements for your content strategy, supported by a list of great resources to help you develop them.
  • Why and how technology can supercharge your ability to scale.

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[eBook] Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It’s loaded with practical advice from some of the world’s most noted tone of voice experts, and includes useful guides, examples, and worksheets.

You’ll learn more about:

  • What tone of voice is and why it’s important
  • How to develop yours
  • How to successfully roll out your tone of voice to your entire company

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[eBook] 3 Content Marketing Pitfalls and How to Avoid Them

Content marketing isn’t easy. Especially for big businesses. There can be a lot of complexity that creates all kinds of challenges. But there are three main pitfalls we see most commonly.

In our new eBook, we review each pitfall and talk about how to avoid it.

You’ll walk away understanding:

  • Three troublesome pitfalls that can derail your content marketing success
  • Actionable tips for how to bypass each one
  • How Acrolinx can help you get better results

It’s a blueprint for content marketing at scale you can’t afford to miss!

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