Acrolinx, a CMI Content VIP

Acrolinx’s content optimization software helps the world’s greatest brands create great content at scale that’s on-brand and on-target.

 

[eBook] How to Build a Content Marketing Program at Scale

Content marketing helps you build your brand and earn your customers’ trust. But in large organizations, where control and alignment are difficult, it can be tricky to make your program effective.

In this free eBook, you’ll learn:

  • Six components every content marketing operation should include, and how to use them for best success.
  • Eight critical elements for your content strategy, supported by a list of great resources to help you develop them.
  • Why and how technology can supercharge your ability to scale.

View eBook

 


[eBook] Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It’s loaded with practical advice from some of the world’s most noted tone of voice experts, and includes useful guides, examples, and worksheets.

You’ll learn more about:

  • What tone of voice is and why it’s important
  • How to develop yours
  • How to successfully roll out your tone of voice to your entire company

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[eBook] The Definitive Guide to Content Analytics

Successful content marketing requires the data-driven insights that come from analytics.

This eBook helps you understand the data that matters most for high-performing content. And it introduces a category of metrics you might not be tracking today.

We’ll show you:

  • The four types of content metrics every content marketer should understand
  • Why three give you insights after you’ve published your content (and why that is limiting)
  • How the fourth, more forward-looking, layer can set you up for success before your content’s finished

Get your copy today!

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