Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published quarterly.


View All Issues SubscribeUpdate Address


CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed quarterly as it is published. Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please fill out our form here for more information.

RECENT HIGHLIGHTS

By Clare McDermott published September 3, 2017

How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

By Jonathan Crossfield published August 23, 2017

Is Your Social Content Picture-Perfect or Merely Taking Stock?

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Andrew Davies published July 26, 2017

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading

By Andy Vale published July 7, 2017

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

By Clare McDermott published June 30, 2017

Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading