Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published quarterly.


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CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed quarterly as it is published. Every issue of CCO is available in a free digital edition.

 

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RECENT HIGHLIGHTS

By Jonathan Crossfield published May 15, 2018

What’s Accuracy Got to Do With Social Media?

Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading

By Clare McDermott published May 9, 2018

Why Brands Need to Take the Plunge Into Virtual Reality Today

Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading

By Clare McDermott published March 22, 2018

A Step-by-Step Guide to Audience Development

In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading

By Monina Wagner published March 15, 2018

Stories, Filters, and Bots: What You Need to Know Now

Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading

By Fergal McGovern published March 8, 2018

How to Make Your Content More Readable

If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading

By Jessika Phillips published March 5, 2018

Ready to Go Live? All You Need to Know Now

Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading

By Lisa Kalner Williams published March 1, 2018

What One Brand Did After It Created a Top 10 Blog

What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content. Continue reading