Skip to content

Chief Content Officer Hot Five Posts — January 2012

Here are some of our favorite posts from CMI:

The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
In this popular post, Joe Pulizzi explains what content marketing is and how it’s different from inbound marketing.

A Food Pyramid for Content Marketing
Not sure if you should do a webinar, write an eBook, or start a blog? This post from Tracy Gold provides an easy-to-understand framework for allocating your content marketing resources. 

Must-See Content Marketing Examples from 2011
Looking for some inspiration? Check out these stellar content marketing examples.

How to Meet Google’s Newest Quality Standards for Content
Confounded by Google? Anna Ritchie gives you some basic guidelines. 

20 Women Who Rock Content Marketing
Looking for some new people to follow? Check out this list from Joe Chernov — and don’t miss the comments.