Chief Content Officer Hot Five Posts — July 2011

Here are some of our favorite posts:

12 Things to Do After You’ve Written a Blog Post
Brody Dorland shares a useful checklist on how to distribute your blog posts, but this can be used for most content.

5 Things You Need to Know About Content Strategy
Here’s an essential post from Kathy Hanbury that explains content strategy in a very easy-to-understand way.

Creating Valuable Content: An Essential Checklist
An essential checklist by Ahava Leibtag on how to create and distribute your content.

New LinkedIn Company Pages: A Step-by-Step Guide for Content Marketers
If you haven’t searched for your company name on LinkedIn, do it. Now.  As Constance Semler explains, you may be surprised at what you find!

Step-by-Step Templates for Mapping B2B Content
If you are a B2B marketer who has a long or complex buying process, this is a must-read post from Barbra Gago complete with templates.