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Chief Content Officer Hot-Five Posts — April 2011

Here are some of our favorite posts:

How to Calculate the ROI from Social Media Marketing
Tom Pisello presents some practical solutions to help you measure the effectiveness of your social media.

12 Reasons to Put Blogs at the Center of Your Content Marketing
Do you want to justify blogging in your organization? Then this is a must-read post from Heidi Cohen.

How to Explain the Value of Content Marketing
One of the biggest challenges with content marketing is getting executive buy-in. Our contributors show how to explain the value of content marketing in your organization.

5 Steps to Creating an Effective Content Mix
Kathy Hanbury walks you through a series of exercises to help you define the right content mix for your business.

The Chemistry of Content
A fun post from Brian Massey that uses chemistry principles to show you how to assemble content marketing programs that deliver the attention and revenues you need.