Thereby Hangs a Tale …

October 14, 2019

What’s the difference between narrative and story? How can a good yarn, well told, get your message across more effectively? Follow our intrepid hero as he fights valiantly against bland content with little more than a sharpened allegory. Continue reading

Style Matters: How Well is Your Copy Turned Out?

July 8, 2019

Every writer develops a personal style, with preferences for everything from the Oxford comma to paragraph structure. When working with multiple writers, conflicting style preferences can lead to linguistic chaos. How will you mediate? Continue reading

The Internet Broke Our Content (and How to Fix It)

April 1, 2019

Effective content begins with the writing. Even if you commission others to write the content, you’re ultimately responsible for the quality of the writing you publish. Should content marketers improve their editorial skills? Continue reading