The Sound of the Crowd

October 14, 2019

“Followers” is such a loaded term, with connotations of leadership, of rapt social media crowds awaiting guidance, of committed allegiance. But who is really the follower and who is the influencer in this relationship? Continue reading

The Hidden Consequences of Moderating Social Media’s Dark Side

July 8, 2019

Far from trivial, inconsequential banter, social media can have genuine, potentially damaging consequences for employees faced with negative comments and extreme content every day. Are employers doing enough to support their teams? Continue reading

Clarity Before the Click

April 4, 2019

Social media is great for content distribution. But sometimes your tweets and updates can undermine or misrepresent the article behind that link. Continue reading

Full Disclosure: The Murky World of Influencer Marketing

April 1, 2019

If consumers are skeptical toward brands in social media, why not work with trusted influencers to recommend your products to their large audiences? But wait, what about those transparency and disclosure rules? Continue reading