Measurement: You’re Doing It Wrong

September 15, 2020

You can’t shape a successful future if you aren’t learning from the past. But these content measurement mistakes cloud your vision of what content marketing success truly looks like. Continue reading

Break the Content Team Rules to Turn Anarchy Into Agility

June 16, 2020

Move away from outdated rules and tired processes with an Agile approach that will keep your team members highly focused and functional – and keep everyone else from blocking their progress. Continue reading

Why You Should Give a Damn About DAM

March 16, 2020

Digital media assets have become easier to create and use, yet more challenging to manage. If you’re looking for a way to ease the pain in your assets, it’s time to consider a DAM system. Continue reading

AI for Marketing: Make It Work for You

February 18, 2020

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading

Inside LinkedIn’s High-Impact Content Marketing Team

January 17, 2020

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it took to build and manage theirs. Continue reading

A Step-by-Step Guide to Audience Development

October 14, 2019

Intel launched its digital magazine, iQ, in 2012. But in early 2017 the team switched focus from chasing eyeballs to sustaining loyal readers. Luke Kintigh was head of publishing at Intel iQ at the time and shared how they did it. Continue reading

Can Account-Based Marketing Bring Content Marketing and Sales Together?

October 14, 2019

In the Venn diagram of marketing and sales, Joe Chernov sits firmly in the overlap. While the partnership isn’t always hearts and roses, Chernov believes account-based marketing could be the beginning of a beautiful relationship. Continue reading

The Content Assembly Line Is Broken

July 8, 2019

Content creation silos inhibit great work. We shouldn’t be producing content as we would a Ford Focus. Here’s the problem and the solution. Continue reading

A Brief Guide: How To Write a Brief

July 8, 2019

If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Continue reading

Full Disclosure: The Murky World of Influencer Marketing

April 1, 2019

If consumers are skeptical toward brands in social media, why not work with trusted influencers to recommend your products to their large audiences? But wait, what about those transparency and disclosure rules? Continue reading