February: Putting Tech in Its Place

Small tweaks to the systems that support your marketing (team architecture, integrated technologies, and operational processes) can make big differences in your performance.

Continuing on our theme of exploring the systems that support great content marketing, we’re sharing fresh ideas for selecting creative visual technologies – and adapting your processes to bring them to life. Experimenting with next-gen tools – like AR, VR, and voice – opens new avenues for capturing attention. But without a thoughtful strategy, these experiments can quickly cause more trouble – and expense – than they’re worth.

We hope you enjoy this month’s insights. Drop us a line to share your feedback. And don’t forget to tune in next month for insights on better team collaboration – inside and out.

Stephanie Stahl Sig

Stephanie Stahl

General Manager, CMI

Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

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