No matter how well your content is performing, there’s always room for improvement – starting with the fundamental systems that support your marketing functions: team architecture, integrated technologies, and well-aligned operational processes.

This month, we’re exploring how to balance the wheels of those drivers – from building a team based on innate talents, to retooling your demand-gen model, to rethinking the way you showcase your stories of customer success. Next month, we’ll look at ways to rev up your content program with advanced technology.

You’ll soon notice that we’ve shifted CCO into a higher gear, as well. We’ll deliver a fresh batch of insights, advice, and techniques every month in 2020. Take this issue for a test drive and let us know what you think.

Stephanie Stahl
General Manager, CMI