April: Editorial Operations

Small tweaks to your marketing infrastructure (teams, technologies, and operational processes) can lead to big improvements in how your content engine performs.

Finding smarter ways to operate and address customers’ needs is always a top priority in content marketing. Now that disruptions are a day-to-day reality for everyone, we hope the productivity tips, creative resources, and customer experience advice we’re sharing this month will help you progress toward your content goals – even in times of great uncertainty.

Drop us a line to share your feedback and questions. Starting next month, we’ll be staring down some of the elephants in our (virtual) conference rooms, including how to overcome the fear of change, how too much data can lead to analysis paralysis, and more. Be sure to subscribe to receive all the latest from CCO.

Stephanie Stahl Sig

Stephanie Stahl

General Manager, CMI

Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

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