May 2020

When the going gets tough in the world of marketing, the tough need to get inventive. Rule-breaking and risk-taking can open up exciting opportunities that weren’t possible before. It’s not always easy to bring big, game-changing ideas to life. But relying on comfortable patterns isn’t an option anymore.

This month’s articles show you how to push through the fear that stands in the way of progress, identify and adapt to ongoing changes in audience needs, and persuade others to support your creative vision. I hope they inspire you to keep thinking big.

Next month, we’ll offer ideas on reshaping your skills to make the most of the opportunities you find – and those you create. Drop us a line to share your ideas, questions, or thoughts.

Stephanie Stahl Sig
Stephanie Stahl
General Manager, CMI


Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.


Subscribe to CCO

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL