When the going gets tough in the world of marketing, the tough need to get inventive. Rule-breaking and risk-taking can open up exciting opportunities that weren’t possible before. It’s not always easy to bring big, game-changing ideas to life. But relying on comfortable patterns isn’t an option anymore.

This month’s articles show you how to push through the fear that stands in the way of progress, identify and adapt to ongoing changes in audience needs, and persuade others to support your creative vision. I hope they inspire you to keep thinking big.

Next month, we’ll offer ideas on reshaping your skills to make the most of the opportunities you find – and those you create. Drop us a line to share your ideas, questions, or thoughts.

Stephanie Stahl
General Manager, CMI