Big issues like racism, discrimination, and inequality aren’t easy to confront, let alone dismantle. But marketers can contribute by starting tough conversations, owning up to mistakes, and expanding our understanding of the different experiences that exist among our audiences and customers. This kind of work adds powerful dimensions to the relationships we build through content.

This month, we’re looking at how marketers can begin to tear down the biases and barriers that prevent us from building beneficial relationships with diverse audiences. The road to increasing brand trust, understanding, and empathy is bound to be bumpy. Like most things in life, the best way to come out of a challenging situation is to dig in and work through it together.

Stephanie Stahl
General Manager, CMI