The right technologies are essential for content marketing success. Full stop.

But most marketers struggle to get the full value from the tools and systems they have. And that affects more than marketing performance. It can ripple all across the organization – and seep into customer experiences, too.

This month, we’re looking at how to make more strategic decisions about technology, how to manage the data it provides, and how to apply the resulting insights to improve content programs. But retaining a human touch – no matter how tech-centric our strategies become – will always be key to creating content our audiences can’t wait to see.

Stephanie Stahl
General Manager, CMI