The right technologies are essential for content marketing success. Full stop.
But most marketers struggle to get the full value from the tools and systems they have. And that affects more than marketing performance. It can ripple all across the organization – and seep into customer experiences, too.
This month, we’re looking at how to make more strategic decisions about technology, how to manage the data it provides, and how to apply the resulting insights to improve content programs. But retaining a human touch – no matter how tech-centric our strategies become – will always be key to creating content our audiences can’t wait to see.
Stephanie Stahl
General Manager, CMI
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google and Apple end third-party cookie tracking.
Live events give marketers powerful opportunities to please audiences. Can the same be said for their online counterparts? See how those who have shifted to virtual events found success – and where they feel there’s room for improvement.
You’ve got a problem. The latest and greatest content technology promises to solve it. But before you dive in, take a step back. An ad-hoc approach could cause more headaches in the long run. Here’s what to do instead.
You built a database of leads. But unless you can turn those casual hand raisers into an engaged audience, you’re letting marketing value slip through your fingers.
Brands that sit out of the conversation on racism and discrimination risk leaving influential consumers out in the cold – and a lot of potential revenue on the table. But before you take a stand, take some advice from these four diversity warriors.
Content marketing can help build trusting customer relationships. But what happens when we fall short of delivering on our brand’s promise? Here’s what to do to recover and come out stronger than ever.
Incorporating differing opinions, collaborative friction, and dissenting ideas into your creative processes adds powerful dimensions to your marketing conversations. Even better – it can also improve your marketing results.
This month, Andrew Davis dresses down an Academy Award winner for failing to make amends after her clothing line got snagged in a content controversy of its own design.
Looking to evolve your career despite (or because of) the employment crisis? Take inspiration from the stories of four content leaders who faced an uncertain future and came out with a deeper passion for their work – and remarkable career success.
The marketing landscape has never been more uncertain; but adopting specific skills and practices can expand your career opportunities. Three industry experts weigh in on steps you should take to evolve your role.
Fresh content marketing ideas, including unlikely social celebrities, exploring the journey to a Coronavirus treatment, and Zooming into a galaxy far, far away.
Move away from outdated rules and tired processes with an Agile approach that will keep your team members highly focused and functional – and keep everyone else from blocking their progress.
When content leaders fail to advance their new content ideas, fear is often the culprit. Before you can disarm this destructive force, you need to know which kind of enemy you are dealing with.
AARP The Magazine is remarkably spry for a 62-year-old content marketing vehicle. Deputy editor and B2C Content Marketer of the Year winner Neil Wertheimer shares how his team stays agile and focused while serving an audience that’s constantly evolving.
Content marketers rely on creativity to bring innovative ideas to life. But all the creative genius in the world won’t matter if you don’t plan how you’ll inspire others to join your vision quest.
Marketers are struggling to adapt their demand-generation messaging on the fly. Agile buyer personas could be the key to establishing the right connection.
