THE NEXT NORMAL: HOW WE GET THERE FROM HERE

The Status Quo Has Been Canceled

When the going gets tough in the world of marketing, the tough need to get inventive. Rule-breaking and risk-taking can open up exciting opportunities that weren’t possible before. It’s not always easy to bring big, game-changing ideas to life. But relying on comfortable patterns isn’t an option anymore.

This month’s articles show you how to push through the fear that stands in the way of progress, identify and adapt to ongoing changes in audience needs, and persuade others to support your creative vision. I hope they inspire you to keep thinking big.

Next month, we’ll offer ideas on reshaping your skills to make the most of the opportunities you find – and those you create. Drop us a line to share your ideas, questions, or thoughts.

Stephanie Stahl Sig
Stephanie Stahl
General Manager, CMI

May 2020

Fight These 4 Fears to Make Positive Change Happen

Gina Balarin

When content leaders fail to advance their new content ideas, fear is often the culprit. Before you can disarm this destructive force, you need to know which kind of enemy you are dealing with.


EXPERT INSIGHT

How an Age-Old Brand Attracts New Audiences

AARP The Magazine is remarkably spry for a 62-year-old content marketing vehicle. Deputy editor and B2C Content Marketer of the Year winner Neil Wertheimer shares how his team stays agile and focused while serving an audience that’s constantly evolving.

CREATIVE LICENSE

Want the Best Ideas to Flourish? Learn How to Cultivate Support

Content marketers rely on creativity to bring innovative ideas to life. But all the creative genius in the world won’t matter if you don’t plan how you’ll inspire others to join your vision quest.

TACTICIAN

Yes, You Do Need New Personas Now

Marketers are struggling to adapt their demand-generation messaging on the fly. Agile buyer personas could be the key to establishing the right connection.

EDITORIAL AND DESIGN TEAM

Editor-in-Chief
Jodi Harris
@Joderama

Editorial Consultant
Ann Gynn
@AnnGynn

Creative Director
Joseph Kalinowski
@JKKalinowski

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