Every July, the category winners and finalists of the Content Marketing Awards are announced at www.contentmarketingawards.com. However, the biggest awards – for Project, Agency, and Content Marketer of the Year – are revealed during a live awards ceremony at Content Marketing World in September.
While we wait to find out who will have something extra to pack in their luggage this year, we thought we’d inspire you with some of the best examples of content marketing from the 2018 awards.
Ideas of Order magazine
Brand: California Closets
Agency: Redbird
Content type: Print magazine
Why we love it:
To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception by showing its elegant designs for better lives. With the help of its agency, Redbird, the company launched Ideas of Order – a rich, tangible content magazine that illustrates how well-organized personal surroundings can create a sense of harmony and promote positive feelings of calm, confidence, and joy.
2018 Winner: Project of the Year
2018 Winner: Best New Print Publication – Editorial
Beyond Silence
Brand: Be Vocal: Speak Up for Mental Health
Agency: Biosector 2, a Syneos Health company
Content type: Documentary film
Why we love it:
This nonprofit organization partnered with award-winning documentarian Shaul Schwarz to launch Beyond Silence, a 29-minute documentary that takes a novel approach to discussing mental health. The film follows three people living with mental illness, honestly portraying their personal struggles, yet showing how their lives changed for the better when they decided to speak out about those struggles. Despite the absence of any paid promotion for the film, Beyond Silence successfully extended the reach of the Be Vocal message – according to health care communications agency Biosector 2, the effort earned coverage in more than 242 articles and an estimated 416 million impressions – and made important strides as an agent of change in mental health care.
2018 Winner: Best Motivational Video or Video Series
2018 Finalist: Project of the Year
A Quick Guide to Japanese Cuisine
Brand: Azamara Club Cruises
Agency: VERB Interactive, Inc.
Content type: Infographic
Why we love it:
Luxury boutique cruise line Azamara Club Cruises sails to some of the most fascinating places in the world, so naturally its content team wants to give intrepid travelers a taste of the culturally rich experiences the brand offers. For example, the team created this mouthwatering infographic for travelers to feast their eyes on, tempting them to book an exotic flavor-filled voyage to Japan.
2018 Winner: Best Infographic
Healthcare IT News Australia
Brand: HIMSS Media
Agency: Mahlab
Content type: Digital magazines
Why we love it:
HITN Australia’s daily news content helps its audience implement cutting-edge technologies, instigate best practice cybersecurity, and run more cost-effective organizations, all of which ultimately contribute to maximized patient care and improved outcomes. But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars, and topics, as well as its use of distribution channels like social media.
2018 Winner: Best New Digital Publication – Editorial
2018 Winner: Best Overall Editorial – Digital
Finalist: Project of the Year
For more content inspiration from 2018 award winners and finalists, download the e-book – Get Inspired: 40 Examples Driving Content Marketing Forward.