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Award-Winning Content Marketing Inspiration

Every year, the Content Marketing Awards celebrates the best the industry has to offer. Here are some of the projects that impressed the judges in 2018, snaring shiny new trophies for the agencies and brands behind them.

Every July, the category winners and finalists of the Content Marketing Awards are announced at www.contentmarketingawards.com. However, the biggest awards – for Project, Agency, and Content Marketer of the Year – are revealed during a live awards ceremony at Content Marketing World in September.

While we wait to find out who will have something extra to pack in their luggage this year, we thought we’d inspire you with some of the best examples of content marketing from the 2018 awards.

Compilation of various pages from Ideas of Order magazine, published by California Closets.

Ideas of Order magazine

Brand: California Closets
Agency: Redbird
Content type: Print magazine

Why we love it:
To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception by showing its elegant designs for better lives. With the help of its agency, Redbird, the company launched Ideas of Order – a rich, tangible content magazine that illustrates how well-organized personal surroundings can create a sense of harmony and promote positive feelings of calm, confidence, and joy.

2018 Winner: Project of the Year

2018 Winner: Best New Print Publication – Editorial


Beyond Silence documentary movie poster.

Beyond Silence

Brand: Be Vocal: Speak Up for Mental Health
Agency: Biosector 2, a Syneos Health company
Content type: Documentary film

Why we love it:
This nonprofit organization partnered with award-winning documentarian Shaul Schwarz to launch Beyond Silence, a 29-minute documentary that takes a novel approach to discussing mental health. The film follows three people living with mental illness, honestly portraying their personal struggles, yet showing how their lives changed for the better when they decided to speak out about those struggles. Despite the absence of any paid promotion for the film, Beyond Silence successfully extended the reach of the Be Vocal message – according to health care communications agency Biosector 2, the effort earned coverage in more than 242 articles and an estimated 416 million impressions – and made important strides as an agent of change in mental health care.

2018 Winner: Best Motivational Video or Video Series

2018 Finalist: Project of the Year


Detail from A Quick Guide to Japanese Cuisine infographic depicting Japanese food and chopsticks.

A Quick Guide to Japanese Cuisine

Brand: Azamara Club Cruises
Agency: VERB Interactive, Inc.
Content type: Infographic

Why we love it:
Luxury boutique cruise line Azamara Club Cruises sails to some of the most fascinating places in the world, so naturally its content team wants to give intrepid travelers a taste of the culturally rich experiences the brand offers. For example, the team created this mouthwatering infographic for travelers to feast their eyes on, tempting them to book an exotic flavor-filled voyage to Japan.

2018 Winner: Best Infographic


Homepage of Healthcare IT News website, with a headline about an AI initiative for brain health.

Healthcare IT News Australia

Brand: HIMSS Media
Agency: Mahlab
Content type: Digital magazines

Why we love it:
HITN Australia’s daily news content helps its audience implement cutting-edge technologies, instigate best practice cybersecurity, and run more cost-effective organizations, all of which ultimately contribute to maximized patient care and improved outcomes. But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars, and topics, as well as its use of distribution channels like social media.

2018 Winner: Best New Digital Publication – Editorial

2018 Winner: Best Overall Editorial – Digital

Finalist: Project of the Year

For more content inspiration from 2018 award winners and finalists, download the e-book – Get Inspired: 40 Examples Driving Content Marketing Forward.


Author: Jodi Harris

Jodi Harris is the director of editorial content and curation at Content Marketing Institute. As a content strategy consultant, Jodi helps businesses evaluate their content needs and resources; build infrastructure and operations; and create compelling stories to be delivered across multiple media channels and platforms. Follow Jodi on Twitter at @Joderama.


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