Let’s be honest about the things content marketers sometimes get wrong – from how we handle failure to the ways we let client-agency relationships get in the way of great content – and reflect on how we can do better.
This issue isn’t about pointing fingers or sharing gripes. Far from it. It’s about finding success by identifying where (and how) we need to improve.
I hope you find the practical advice and resources – including our relaunched agency database and the latest agency research – helpful on your journey.
General Manager, CMI