September 2020

People often think of creativity and measurement as sitting on opposite sides of the marketing spectrum. But these concepts are deeply intertwined: Focusing too much on one at the expense of the other can lead to both lackluster content and mediocre results. This month’s stories explore ways to bring these two inputs into better balance, starting with encouraging creative minds to embrace calculations. Smart use of data gives most creative content its best chance at reaching success.

Stephanie Stahl Sig

Stephanie Stahl
General Manager, CMI


Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.


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