THE ART OF DATA

Reframe Your Focus for 2021

One thing the roller coaster ride of 2020 has taught us is that we can’t expect the approaches we use today to deliver successful outcomes tomorrow. That’s not necessarily a bad thing. It forces us to rebuild our content strategy around our audience’s real needs. This month’s stories explore how content leaders are planning for an uncertain 2021, what they need to know about zero-party data, and how to quit worrying about algorithms and start embracing experiences. Stephanie Stahl Sig

Stephanie Stahl
General Manager, CMI

October 2020

2021 Planning Guide: Content Leaders Weigh in on What Matters Most

Jodi Harris

2020 has clouded people’s view of the future. That creates an opportunity for content marketers to lead audiences (internal and external) to greater clarity, purpose, and impact in 2021. Find the true north for your content plan with the help of this panel of industry experts.


EXPERT INSIGHT

Let’s Not Zero Out Our Data Parties

A new data trend has brands wondering if the digital marketing party might be over for good. Robert Rose sets the record straight on what it is, why it matters, and what it means for content marketing’s future.

TACTICIAN

Never Mind the Algorithms: Play the Google Game to Win With Consumers

Google’s mucking around with its algorithm again, but there’s no need to panic. You can still get the deeper insights to deliver delightful content experiences. These approaches will show you the way.

IDEA GARAGE

Brands Rewrite History, Teach Science, and Give Fans a Home-Field Advantage

Explore the resurgence of an iconic truck brand, new ways Major League Baseball is bringing the ballpark experience into fans’ homes, adulting lessons from Whole Foods, and more.

September 2020

Close the Gap Between Creative Magic and Marketing Measurement

Jennifer Goforth Gregory

Top-performing content takes the right balance of creative artistry and analytical insight. Find it by breaking down the barriers that keep creatives from embracing data and successfully applying it to their work.


EXPERT INSIGHT

Build a Better Content Strategy, Measure by Measure

To plan content effectively, refocus your measurement activities on insights that really matter to the future of your business. Use these methods to sharpen your audience understanding and improve your long-term performance.

CREATIVE LICENSE

Do the Math: Creativity by the Numbers Won’t Add Up

Looking for a reliable, data-driven process to help your team consistently produce amazing content? Don’t. Instead, forget formulas and aim for the heart.

BEST OF CCO

Measurement: You’re Doing It Wrong

You can’t shape a successful future if you aren’t learning from the past. But these content measurement mistakes cloud your vision of what content marketing success truly looks like.

CMWORLD

CMWorld 2020: Break the Rules and Market Bravely in 2020

If you’re struggling to move your content in the right direction, it’s time to break the rules, shift your focus, and learn how saying no can help you deliver content that customers say yes to. Let these 10 CMWorld veteran speakers show you the way.

CMWORLD

CMWorld: How CMI Taught Our 10-Year-Old Event Some New Tricks

What does it take to deliver a stellar event experience on a virtual platform? Get a preview of the innovations the CMWorld staff is most excited to debut this year.

EDITORIAL AND DESIGN TEAM

Editor-in-Chief
Jodi Harris
@Joderama

Editorial Consultant
Ann Gynn
@AnnGynn

Creative Director
Joseph Kalinowski
@JKKalinowski

Sponsors

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL