THE ART OF DATA

Find New Meaning in Measurement

People often think of creativity and measurement as sitting on opposite sides of the marketing spectrum. But these concepts are deeply intertwined: Focusing too much on one at the expense of the other can lead to both lackluster content and mediocre results. This month’s stories explore ways to bring these two inputs into better balance, starting with encouraging creative minds to embrace calculations. Smart use of data gives most creative content its best chance at reaching success.

Stephanie Stahl Sig

Stephanie Stahl
General Manager, CMI

September 2020

Close the Gap Between Creative Magic and Marketing Measurement

Jennifer Goforth Gregory

Top-performing content takes the right balance of creative artistry and analytical insight. Find it by breaking down the barriers that keep creatives from embracing data and successfully applying it to their work.


EXPERT INSIGHT

Build a Better Content Strategy, Measure by Measure

To plan content effectively, refocus your measurement activities on insights that really matter to the future of your business. Use these methods to sharpen your audience understanding and improve your long-term performance.

CREATIVE LICENSE

Do the Math: Creativity by the Numbers Won’t Add Up

Looking for a reliable, data-driven process to help your team consistently produce amazing content? Don’t. Instead, forget formulas and aim for the heart.

BEST OF CCO

Measurement: You’re Doing It Wrong

You can’t shape a successful future if you aren’t learning from the past. But these content measurement mistakes cloud your vision of what content marketing success truly looks like.

CMWORLD

CMWorld 2020: Break the Rules and Market Bravely in 2020

If you’re struggling to move your content in the right direction, it’s time to break the rules, shift your focus, and learn how saying no can help you deliver content that customers say yes to. Let these 10 CMWorld veteran speakers show you the way.

CMWORLD

CMWorld: How CMI Taught Our 10-Year-Old Event Some New Tricks

What does it take to deliver a stellar event experience on a virtual platform? Get a preview of the innovations the CMWorld staff is most excited to debut this year.

EDITORIAL AND DESIGN TEAM

Editor-in-Chief
Jodi Harris
@Joderama

Editorial Consultant
Ann Gynn
@AnnGynn

Creative Director
Joseph Kalinowski
@JKKalinowski

Sponsors

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