People often think of creativity and measurement as sitting on opposite sides of the marketing spectrum. But these concepts are deeply intertwined: Focusing too much on one at the expense of the other can lead to both lackluster content and mediocre results. This month’s stories explore ways to bring these two inputs into better balance, starting with encouraging creative minds to embrace calculations. Smart use of data gives most creative content its best chance at reaching success.
General Manager, CMI
Top-performing content takes the right balance of creative artistry and analytical insight. Find it by breaking down the barriers that keep creatives from embracing data and successfully applying it to their work.
To plan content effectively, refocus your measurement activities on insights that really matter to the future of your business. Use these methods to sharpen your audience understanding and improve your long-term performance.
Looking for a reliable, data-driven process to help your team consistently produce amazing content? Don’t. Instead, forget formulas and aim for the heart.
You can’t shape a successful future if you aren’t learning from the past. But these content measurement mistakes cloud your vision of what content marketing success truly looks like.
If you’re struggling to move your content in the right direction, it’s time to break the rules, shift your focus, and learn how saying no can help you deliver content that customers say yes to. Let these 10 CMWorld veteran speakers show you the way.
What does it take to deliver a stellar event experience on a virtual platform? Get a preview of the innovations the CMWorld staff is most excited to debut this year.