SPRING AHEAD: MARCH 2021

It’s been a year. Now that there’s some metaphorical light on our faces, marketers are asking questions: What should we do more of? What should we stop doing? What are we missing?

Take inspiration from the stories of real content marketers – what they’re working on now, how they’ve gotten through this year, where they’re digging deep on existing programs, and where they suggest things can (and should) go next.

The example-packed pages of this issue feature articles and videos on:
  • Livestreaming (with expert tips from successful video hosts)
  • Content measurement secrets from award-winning content marketers (including a complete on-demand Content Marketing World 2020 session)
  • A deep dive into the content strategy that let a tech company bypass uninterested media and reach their audience directly
  • Insights and commentary on what changed – and didn’t change – for black-owned content agencies over the past year
  • A framework for content marketing career progression
... and so much more. Subscribe today to read this issue.
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CCO is the first publication written by, for, and about chief content officers and other content executives. Check back each quarter for new content or subscribe to get the issue in your inbox.

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