2021 PREVIEW: SEEING THROUGH THE CHAOS
Goodbye (and good riddance) to 2020. Let’s take the content marketing lessons learned from that chaotic year and plan for a better one. Our latest stories prescribe a tight focus on things content leaders can control (think relationships and actions) and offer exercises for building the bravery and empathy they require. And they’re all presented in a new, interactive digital format. (Click the image of the cover to try it out)
In this issue:
In this issue:
- Advice on convincing your internal brain trust to trust your content team
- Ideas for activating empathy – so you can manage it, measure it, and market with it
- An open letter to the head of Google Analytics requesting the one metric every content marketer craves
- A helpful guide for deciding when your brand should take a stand from 2020 B2C Content Marketer of the Year Luvvie Ajayi Jones offers a helpful guide on how to decide.
CCO is the first publication written by, for, and about chief content officers and other content executives. Subscribe today so you won’t miss a single 2021 issue.
