The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand. Continue reading
Ideas for Kick-Starting Your Content Marketing with Video and Social Media
A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas. Continue reading
The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle
Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel. Continue reading
Creating Content that Serves its Civic Duty
Government entities don’t market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates — just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples. Continue reading
How Content Marketers Can Reinvent the Webinar for 2012
Michael Kolowich outlines how the innovative “flipped classroom” approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that’s boring your participants to tears. Continue reading
A Webinar Case Study in Using Social Media Channels for Content Distribution
Anna Ritchie shares her marketing team’s recent webinar promotion across four different marketing channels — LinkedIn, Twitter, Facebook, and blogs — specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms. Continue reading
5 Tips for Injecting Personality into Your Online Presentations
At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re … Continue reading
7 Tips for Content Marketing Webinar Success
It’s not fun to throw a party when no one shows up. The same embarrassment can happen when you throw a content marketing webinar and no one attends. Check out these seven tips to make sure your next content marketing webinar is a hit! Continue reading
How to Create an On-demand Webinar that Converts Readers into Leads
In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t work. So what makes some content offers stand out … Continue reading
5 Tips for Creating Content that Matters
Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading
