The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand. Continue reading
How Content Marketers Can Reinvent the Webinar for 2012
Michael Kolowich outlines how the innovative “flipped classroom” approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that’s boring your participants to tears. Continue reading
5 Tips for Injecting Personality into Your Online Presentations
At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, … Continue reading
7 Tips for Content Marketing Webinar Success
It’s not fun to throw a party when no one shows up. The same embarrassment can happen when you throw a content marketing webinar and no one attends. Check out these seven tips to make sure your next content marketing webinar is a hit! Continue reading
How to Create an On-demand Webinar that Converts Readers into Leads
In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply … Continue reading