According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – … Continue reading
A Content Marketing Mission Statement: The Ultimate Competitive Advantage?
As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular … Continue reading
The Three Biggest Mistakes Companies Make with B2B Websites
In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to … Continue reading
How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)
If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do … Continue reading
How to Curate Content for an Aggregated Content Site
OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries … Continue reading
The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do
We content marketers take a lot of pride in writing material that engages, inspires and motivates our customers. We talk about having a crystal clear focus on key messages that … Continue reading
