By Lisa Arledge Powell published November 6, 2012

Health Video Content: 4 Steps to Earn Media Coverage

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention for their health news? Those who get consistent media coverage … Continue reading

By Adria Saracino published October 9, 2012

How to Create Video Content that Actually Works

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works — and some that doesn’t. Find out how your content measures up to the video challenge. Continue reading

By Jodi Harris published July 13, 2012

What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice. Continue reading

By Jodi Harris published April 25, 2012

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas. Continue reading

By Michael Kolowich published January 30, 2012

3 Simple Strategies to Tame Your Video Content Budget

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time. Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

By Robert Rose published January 3, 2012

Content Marketing Storytelling: Secrets from the Big Screen

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading

By Michael Kolowich published December 19, 2011

5 Tips for Injecting Personality into Your Online Presentations

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re … Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading

By Rachel Jellinek published October 10, 2011

What Is B-Roll and Why Is It So Valuable?

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will … Continue reading