In 2010, GEICO spent $745 million on advertising. You know — the talking gecko ads? What if GEICO spent more on supporting content creation than on buying ads? Think about who you could partner with for content creation. Continue reading
Why Video Content Continuity Trumps Virality
Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here’s why video content continuity trumps virality. Continue reading
How Your Content Marketing Can Ignite a Movement
Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading
Health Video Content: 4 Steps to Earn Media Coverage
As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention … Continue reading
How to Create Video Content that Actually Works
Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works — and some that doesn’t. Find out how your content measures up to the video challenge. Continue reading
What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?
With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice. Continue reading
3 Simple Strategies to Tame Your Video Content Budget
Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time. Continue reading
Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps
Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading
Content Marketing Storytelling: Secrets from the Big Screen
In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading