By Andrew Davis published December 21, 2012

Content Creation: Who Could You Partner with on a Million Dollar Weekly Budget?

In 2010, GEICO spent $745 million on advertising. You know — the talking gecko ads? What if GEICO spent more on supporting content creation than on buying ads? Think about who you could partner with for content creation. Continue reading

By Tom Fishburne published November 23, 2012

Why Video Content Continuity Trumps Virality

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here’s why video content continuity trumps virality. Continue reading

By Andrew Davis published November 13, 2012

How Your Content Marketing Can Ignite a Movement

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading

By Lisa Arledge Powell published November 6, 2012

Health Video Content: 4 Steps to Earn Media Coverage

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention … Continue reading

By Adria Saracino published October 9, 2012

How to Create Video Content that Actually Works

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works — and some that doesn’t. Find out how your content measures up to the video challenge. Continue reading

By Jodi Harris published July 13, 2012

What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice. Continue reading

By Jodi Harris published April 25, 2012

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas. Continue reading

By Michael Kolowich published January 30, 2012

3 Simple Strategies to Tame Your Video Content Budget

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time. Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

By Robert Rose published January 3, 2012

Content Marketing Storytelling: Secrets from the Big Screen

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading