By Clare McDermott published August 28, 2014

7 Inspiring Lessons from 2014’s Top Content Marketers

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards’ Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it’s also important to understand what they’re doing well. As we review their work, we can get 7 inspiring lessons from the year’s top content marketers. Continue reading

By Michael Litt published August 5, 2014

3 Ways to Improve Marketing ROI with Video Content

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it’s also one of the most measurable content media you can add to your mix. Get 3 ways to improve marketing ROI with video content. Continue reading

By Andreas Panayi published June 25, 2014

4 Steps to Take Video Content Beyond Ads

The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising. Continue reading

By Natasha Giraudie published May 18, 2014

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They’re good examples of how to tell high-emotion stories with visual content. Continue reading

By Michael Litt published February 16, 2014

Optimize Your Video Content: A Simple 5-Step Process

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you’re going to see any return on investment. Use this simple 5-step process to optimize your video content. Continue reading

By Dane Frederiksen published January 22, 2014

5 Steps to Repurposing Killer Online Content from a Webinar

Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don’t lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging online content. Continue reading

By Shelly Bowen published January 5, 2014

How A Strategy Can Help You Create Video Content Worth Watching

Just about anyone can create a video these days, but coming up with a compelling, worthwhile video is another story. Find out how a content strategy can help you create video content that’s worth watching. Continue reading

By Justin Park published October 29, 2013

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

The amount of video content continues to grow explosively on the internet, becoming more dominant every day. Tap into the thriving business video content scene. Learn more about five types of business videos used by big brands to push the content marketing envelope. Continue reading

By Mary Montserrat-Howlett published July 25, 2013

Create High-ROI Video Content Marketing With Google+ Hangouts on Air

Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time. Continue reading

By Mark Walker published July 2, 2013

Succeed With Video Content Marketing: 5 Tips and a Case Study

Moving beyond the basics of developing and executing a video content strategy, find out how to succeed with video content marketing by engaging your audience. Use these tips for making the videos as engaging, effective, and easy to develop as possible. Also, check out a case study that shows how one business found success with creative video content. Continue reading