In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves. Continue reading
Start Smart, Scale Up, and Stand Out With Video
Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
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This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading
Jump-Start Your Video Optimization and Promotion
You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today. Continue reading
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading
The Critical Importance of “Segment Thinking” in Content Marketing
The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading
5 Videos Your Business Can’t Live Without
Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well. Continue reading
Hear the Call? 3 Steps for Better Video CTAs
Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective CTAs for your video marketing. Continue reading
4 Branded Content Lessons From a Content Cancellation
In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading
