By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

By Ann Gynn published January 30, 2018

Ready to ‘Fire’ Your Content Team?

Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading

By Heidi Cohen published January 29, 2018

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros. Continue reading

By Kim Moutsos published January 26, 2018

Content Calendar: Go Beyond the Basics

Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do. Continue reading

By Clare McDermott published January 19, 2018

Perfecting the Art of the One-on-One Interview

An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content. Continue reading

By Jodi Harris published December 27, 2017

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading

By Jodi Harris published December 19, 2017

Amplify Your Top-Performing Assets With This 3-Step Curation Process

Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process. Continue reading

By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading