A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading
How To Do a Competitive Content Marketing Analysis
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading
The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)
Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading
Content Marketer of the Year Shares the REI Story
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading
5 Sources to Inspire Unlimited Content Ideas
Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year. Continue reading
How to Turn Your Content From Lousy to Memorable
The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading
11 Content Curation and Collaboration Tools to Save You Time
How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading
What’s Accuracy Got to Do With Social Media?
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading
The Good, The Bad, and The Ugly of Editorial Mission Statements
Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great. Continue reading
10 (Mostly) Quick Wins to Steal for Your Original Research Project
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading
