By Stephanie Stahl published July 6, 2018

Content Marketer of the Year Shares the REI Story

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading

By Michelle Park Lazette published July 5, 2018

5 Sources to Inspire Unlimited Content Ideas

Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year. Continue reading

By Chad Zollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading

By Aaron Orendorff published June 27, 2018

11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading

By Jonathan Crossfield published May 15, 2018

What’s Accuracy Got to Do With Social Media?

Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading

By Ann Gynn published May 10, 2018

The Good, The Bad, and The Ugly of Editorial Mission Statements

Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great. Continue reading

By Michele Linn published April 25, 2018

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

By Garrett Moon published April 18, 2018

How to Brainstorm and Prioritize Your Best Content Ideas

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help. Continue reading

By Erika Heald published April 17, 2018

5 Steps to Find Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

By Marcia Riefer Johnston published April 5, 2018

How to Create Unified Content That Works in Diverse Global Markets [Examples]

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading