By Manya Chylinski published May 11, 2011

Content Recycling: A to Z

Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. … Continue reading

By Thomas Clifford published April 28, 2011

How to Create 5 (Content Marketing) Products from 1 Interview

It used to drive me bonkers. I’d interview someone for a project. 10% of the interview ended up in the project. 90% never even saw the light of day.   … Continue reading

By Tom Pisello published April 12, 2011

How to Find the Right Type of Content For Your Business

Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content … Continue reading

By Manya Chylinski published March 8, 2011

How to Mine the Press for Content

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable … Continue reading

By Michele Linn published January 11, 2011

Is Your Best Content “Stuck” Inside Your Company?

Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are … Continue reading

By Ann-Christin Lindstedt published December 8, 2010

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s … Continue reading

By Clare McDermott published October 14, 2010

PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute

Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC … Continue reading

By Amanda Maksymiw published October 4, 2010

How to Repurpose Blogs into Articles

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our … Continue reading

By Dianna Huff published September 30, 2010

Look to Your Customers for Fresh Content Ideas

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had … Continue reading

By Dianna Huff published August 25, 2010

Make Your Content Do Double Duty When Writing to Multiple Audiences

As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales … Continue reading

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