Great content comes from a variety of resources — some of which you may already own. You will need to mix and match, edit and clip, rewrite and reinvent, but it puts you ahead of the game. What’s more, cleverly recycling or repurposing content can save your company money. Here are some ideas to help you start collecting bits and pieces for your content recycling program. Continue reading
How to Double Your B2B Content Without Doubling Your Workload
You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started. Continue reading
5 Quick Tips to Make Your Content Live Longer
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.
Developing Your Content Marketing Mindset
Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a … Continue reading
3 Tips from Surprising Content Marketing Geniuses
I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, … Continue reading
Crossing the Content Chasm
There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.” In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading
Content Marketing as a “Force Multiplier”
While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading
23 Ways to Leverage a Blog Post for Content Marketing Success
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by … Continue reading
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading
