Great content comes from a variety of resources — some of which you may already own. You will need to mix and match, edit and clip, rewrite and reinvent, but it puts you ahead of the game. What’s more, cleverly recycling or repurposing content can save your company money. Here are some ideas to help you start collecting bits and pieces for your content recycling program. Continue reading
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. … Continue reading
Developing Your Content Marketing Mindset
Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need … Continue reading
23 Ways to Leverage a Blog Post for Content Marketing Success
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence … Continue reading