What is engagement? What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith Wiegold and I try to tackle in our latest white … Continue reading
Brands as Publishers – Where’s Your Content Strategy?
Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this … Continue reading
Less of Me, More of You – A Stella Pop Content Marketing Video
Big thanks to Mike O’Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as … Continue reading
Gary Vaynerchuk (@garyvee) on Content Marketing and Growing Your Business
Gary Vaynerchuck, author of the new book Crush it! and the popular Wine Library TV (where he gets over 100,000 viewers a day), was kind enough to put this video together on content marketing for the Junta42 audience. Thanks Gary! … Continue reading
The 4 Step Content Strategy Program – Content Strategy Simplified
Let's face it. Content strategy is not easy. Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media 20 Questions to Ask Before Launching a Content Marketing … Continue reading
How can I get more people to my website?
Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, but the bean counters. The “good-old days” for advertising is … Continue reading
Social Media Starts with a Content Strategy
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you. … Continue reading
Six Steps to Content Marketing Execution Success
Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when … Continue reading
The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. … Continue reading
What if? (no one cares and why you need to be a publisher)
What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading
