Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now … Continue reading
Less of Me, More of You – A Stella Pop Content Marketing Video
Big thanks to Mike O’Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Although Mike was originally thinking a two or three minute … Continue reading
Gary Vaynerchuk (@garyvee) on Content Marketing and Growing Your Business
Gary Vaynerchuck, author of the new book Crush it! and the popular Wine Library TV (where he gets over 100,000 viewers a day), was kind enough to put this video … Continue reading
The 4 Step Content Strategy Program – Content Strategy Simplified
Let's face it. Content strategy is not easy. Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social … Continue reading
How can I get more people to my website?
Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, … Continue reading
Social Media Starts with a Content Strategy
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to … Continue reading
Six Steps to Content Marketing Execution Success
Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content … Continue reading
The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a … Continue reading
What if? (no one cares and why you need to be a publisher)
What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white … Continue reading
The Decline of Advertising and the Rise of Content Spending
Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The … Continue reading
