I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content … Continue reading
Content Strategy and the Dying Art of Execution
Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site). That said, I’ve seen … Continue reading
Your Content Strategy Mission Statement
In my presentations lately, I’ve been talking about developing content that stands for something. Basically, content marketing is not about “what you sell” it’s “what you stand for”. This becomes the basis for your content marketing strategy. This is your … Continue reading
PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute
Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and … Continue reading
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading
How to Repurpose Blogs into Articles
My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.
Strategic Pillars to Help Your Content Marketing Strategy
Congratulations – you’ve diligently completed the Discovery phase of your content strategy with a thorough content inventory/audit and a manageable set of informed, objective(ish) personas. Now you’re ready to dig into tactics. Whoa, not so fast… If you’ve done any … Continue reading
Is Quality Content Enough?
Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading
Look to Your Customers for Fresh Content Ideas
At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading
Make Your Content Do Double Duty When Writing to Multiple Audiences
As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales cycle, which can be quite complex, often includes more than … Continue reading
