By Joe Pulizzi published August 17, 2011

Are You Hijacking the News in Your Industry?

My good friend Morgan Hurley from the Society of Fire Protection Engineers sent me this article from Fast Company on how brands like LEGO and Nike are working to “hijack the news” to take the focus off the real news … Continue reading

By Joe Pulizzi published August 4, 2011

Like It or Not, Your Content Marketing Is Channel Agnostic

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how … Continue reading

By Joe Pulizzi published July 28, 2011

Gamification: 4 Examples to Gamify Your Content Marketing

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this … Continue reading

By Bob Leonard published July 22, 2011

Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading

By Joe Pulizzi published July 21, 2011

The Opportunity to Content Market: 100 Years ago, 10 Years, Today

I had a great meeting this week with a former colleague who was asking about my early days at business media company Penton Media. We began recanting tales of “the good ole’ days” – before the Internet became such an … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Joe Pulizzi published July 21, 2011

Why Are You Failing at Content Marketing [Full Presentation Video]

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat … Continue reading

By Joe Pulizzi published July 13, 2011

The Chief Content Officer as Content Lifeguard

I went to a real swim meet yesterday for the first time. There were hundreds of adults and children there.  Almost all were swimmers…some were expert swimmers while others were just swimming. Even with all the swimmers there, the lifeguard … Continue reading

By Tom Pisello published July 11, 2011

23 Ways to Leverage a Blog Post for Content Marketing Success

The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by … Continue reading

By Ardath Albee published July 10, 2011

Three Treatments For Dissociative Content Disorder

In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just … Continue reading