By Joe Pulizzi published November 30, 2011

Is Content an Asset or an Expense?

Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board.  Marketers view spending on content marketing as an expense. This is something we as marketing professionals … Continue reading

By Joe Pulizzi published November 14, 2011

8 Content Marketing Initiatives To Seriously Consider for 2012

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work … Continue reading

By Joe Chernov published November 14, 2011

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading

By Joe Pulizzi published November 11, 2011

The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that … Continue reading

By Pam Didner published November 8, 2011

Learn How to Globalize Your Creative Concepts

Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder … Continue reading

By David Drickhamer published November 4, 2011

5 Things Content Marketers Can Learn from a New Thought Leadership Platform

A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.

By Joe Pulizzi published November 3, 2011

The Muppets and Content Marketing: 3 Things You May Be Missing

The Muppets are back!  The new Muppets Movie starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. … Continue reading

By Joe Pulizzi published November 3, 2011

Content Marketing World 2012 Dates, Location Announced

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September … Continue reading

By Joe Pulizzi published October 24, 2011

The Sam Phillips Guide to Content Marketing

I had the pleasure of seeing Million Dollar Quartet over the weekend, a musical about the day that Elvis Presley, Johnny Cash, Carl Perkins and Jerry Lee Lewis came together on December 4, 1956 at Sun Record Studios in Memphis, … Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading