By Pavel Webb published January 13, 2012

Why SMS Marketing is a Must for a Younger Audience

The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One … Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

By Pam Didner published November 8, 2011

Learn How to Globalize Your Creative Concepts

Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder … Continue reading

By Christian Arno published August 29, 2011

Crossing the Content Marketing Foreign Language Barrier

In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in … Continue reading

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Sarah Mitchell published March 9, 2011

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading

By Christian Arno published January 31, 2011

3 Tips for Content Marketing in Foreign Languages

Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 … Continue reading

By Ann-Christin Lindstedt published November 10, 2010

6 Things to Switch When Targeting Content for Foreign Markets

Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that … Continue reading

By Ann-Christin Lindstedt published October 6, 2010

8 Ways to Leverage Locals for Your Content Marketing Localization

As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading