By Brad Shorr published April 12, 2013

What Quality Content Is, and How to Help Your Clients Create It

Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and distribute it effectively. Continue reading

By Michele Linn published January 31, 2013

Measuring Marketing Effectiveness: 4 Content Experts Weigh In

Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness. Continue reading

By Bernie Thiel published July 26, 2012

Why Content Quality Matters: The 7 Hallmarks of Compelling Content

Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades. Continue reading

By Patricia Redsicker published February 21, 2012

Content Quality: A Practical Approach to Content Analysis

If you haven’t performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier. Continue reading

By Ahava Leibtag published June 15, 2011

3 Ways to Test Effectiveness of Mobile Content

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just … Continue reading

By Michele Linn published November 23, 2010

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Joe Pulizzi published October 1, 2010

Is Quality Content Enough?

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading