By Michael Brenner published May 12, 2015

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

Forget the interruption approach of advertising. It doesn’t work, especially with millennials. Develop a content plan that gives consumers what they actually are interested in. Learn a secret plus tips to map your road to success. Continue reading

By Neil Patel published March 30, 2015

Brand Innovation: 8 Brilliant Ideas

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate. Continue reading

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing. Continue reading

By Arnie Kuenn published March 19, 2015

8 Ways You Waste Precious Resources on Your Content Marketing 

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.
Continue reading

By Jodi Harris published March 10, 2015

[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground

Is your content marketing viewed as an on-demand service? Change that thinking with CMI’s new workbook with easy-to-complete exercises that will help your business build a distinctive, engaging, and scalable content marketing program. Continue reading

By Robert Rose published March 2, 2015

Is Content A Sustainable Competitive Advantage?

Content isn’t a sustainable competitive advantage because all competitive advantages are transient. Robert Rose shares that what should be sustainable is looking at marketing as a way to fit a content purpose, not the other way around. Continue reading

By Heidi Cohen published February 23, 2015

12 Actionable Content Marketing Tips To Yield Sales

Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan. Continue reading

By Mark Walker published February 22, 2015

4 Steps to Get Business Results from Your Content Marketing Strategy

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution. Continue reading

By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL