By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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By Carlos Hidalgo published October 20, 2015

How to Develop a Buyer-Centric Content Marketing Strategy

Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success. Continue reading

By Neil Patel published August 24, 2015

7 Surefire Ways to Get More Impact From Your Content Marketing

Why is there a disconnect between doing content marketing and getting results from content marketing? Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.
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By Joe Pulizzi published August 10, 2015

Why Startups Trump Large Enterprises in Content Marketing Every Time

Some entrepreneurs take a content-first approach. They identify a content niche, build a loyal audience, and then develop products and services to sell. Learn the four key components and be inspired by the stories of success. Continue reading

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

Don’t let your content marketing strategy become an expensive paperweight. Transform it into a visual reference guide because if it’s easy to digest, it’s more likely to be followed. You also can identify the gaps more quickly. Continue reading

By Neil Patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed. Continue reading

By Joe Pulizzi published July 14, 2015

6 Steps to Content Marketing Domination

We interviewed dozens of entrepreneurs who used a content-first business model to build their fast-growing companies. Each followed the same six steps – now known as the Content Inc. model. Learn how you can do it too. Continue reading

By Scott Aughtmon published July 10, 2015

How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

Rodale Inc. isn’t just a global magazine company. It’s a company that knows the value of all content types, from books to sales letters, on the bottom line. Discover its five steps to content success and improve your own strategy. Continue reading

By Jessica Ann published June 21, 2015

How to Translate Audience Data to Improve Your Content Marketing Strategy

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy. Continue reading

By Sarah Goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading