By Alex Lopes published May 25, 2016

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

If your content marketing efforts don’t directly move the financial needle, you probably aren’t seated at the grown-up table. If your content marketing team is at the kids’ table, here are five ways to help sales and get a better seat. Continue reading

By Jason Miller published May 8, 2016

The Miles Davis Approach to Content Marketing Strategy

I was listening to NPR’s profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own content marketing work. Let me share five key lessons inspired by Davis to boost your content marketing strategy. Continue reading

By Jodi Harris published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Tom Collinger published March 20, 2016

Don’t Follow a Funnel, Create Content for an Engine [Research]

Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing. Continue reading

By Robert Rose published March 6, 2016

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading

By Joe Pulizzi published March 2, 2016

Finding Your Sweet Spot – An Extreme Content Focus [Exercise]

You can’t fill content holes in every part of the enterprise and have the best content marketing strategy in the world. You must choose a focus. You must differentiate. Here’s an exercise to help you find your content sweet spot. Continue reading

By Joe Pulizzi published February 17, 2016

Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Neil Patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals. Continue reading