Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading
4 Content Marketing Things That Turn Off Your Audience
To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading
9 (More) Lessons From the World’s Best Content Marketing Brands
Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market. And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.
Working on Your Content Marketing Plan? 9 Components to Consider
Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading
How to Use Earned Media to Boost Your SEO
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading
The 7 Traits of Successful Content Marketers
Recently, I dusted off Napoleon Hill’s Think and Grow Rich. Though 80 years old, the book offers some clear takeaways that most corporate marketers simply do not embrace. Here’s my take on seven chapters spot-on for content marketing. Continue reading
Get Back to Reality: 9 Content Marketing Expectations Busted
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help). Continue reading
12 Ways You Screw Up Your Content Marketing
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too. Continue reading
Not Documenting Your Content Marketing Strategy? Here’s What to Do About It
The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute’s founder on how to address each one. Continue reading
