By Andy Crestodina published December 30, 2013

This is Your Brain on Content Marketing

Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of the brain. Continue reading

By Patrick Hayslett published December 12, 2013

How ‘Vertical Silos’ Can Lead to Better Content Marketing Strategies

The idea of “silos” in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Michele Linn published October 31, 2013

Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan

If you’re in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan. Continue reading

By Kevin Cain published October 30, 2013

Effective Marketing Strategy: Key Elements for B2B Marketers

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to build an effective content strategy for your organization. Continue reading

By Robert Rose published October 16, 2013

How Content Strategy and Content Marketing Are Separate But Connected

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

By Buddy Scalera published October 14, 2013

Learn What Makes a Content Plan Successful by Taking One Apart

It’s easy to recognize and admire the slick, seamless results of a successful content plan. But take the time to break it down and carefully examine its components, and you’ll be well on the way to building (or tinkering with) your own efforts for better effectiveness. Continue reading

By Dan Stasiewski published October 10, 2013

How to Amplify Your Content Strategy with Social Media Advertising

In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising. Continue reading

By Joe Pulizzi published October 5, 2013

The 3 Content Marketing Strategies Your Program is Missing

Recent CMI research found that many brands lack a documented content strategy. And it’s not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably missing. Continue reading

By Mike Murray published September 27, 2013

Editorial Plan Best Practices: Prime Your Content Marketing for Success

An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success. Continue reading