By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Pontus Staunstrup published April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy. Continue reading

By Ben Harper published March 30, 2014

How to Use Data to Improve Your Content Marketing Strategy

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year. Continue reading

By Cath Pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading

By Loni Stark published February 24, 2014

3 Strides to a Sustainable Content Marketing Strategy

It’s becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy. Continue reading

By Ann Meany published February 13, 2014

The New iPhone Feature That Could Change Your Mobile Content Strategy

Imagine being able to reach out to your target audience with useful product information or a discount right when and where they’re making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy. Continue reading

By Bruce McDuffee published January 14, 2014

Go “Back to the Future” with Strategic Marketing Plans

Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization’s marketing strategy. Continue reading

By Don Stanley published January 10, 2014

Why You Should Discuss Content Marketing Strategy Before Tactics

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you’ll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content marketing strategy before tactics. Continue reading

By Doug Kessler published December 31, 2013

How to Hold Your Content Marketing Strategy Together, Enterprise-Wide

As we all move along the content marketing maturity curve together, the biggest companies are finding a new problem: Different teams within your organization will be generating content for their own needs — without coordination or quality control. Find out how to hold your content strategy together enterprise-wide. Continue reading